In this season, the iconic NFL whisky sponsor Crown Royal returned to the nonfungible token (NFT) scene with a brand new Web3 experience in partnership with Vayner3, a top Web3 firm. This project titled “Crown Royal Chain of Gratitude” was introduced together with the brand’s first 60S Super Bowl ad. Fundamentally, the new blockchain game consists of NFT minting and exciting prizes while setting up a new community.
Crown Royal celebrated their Super Bowl LVII ad by introducing a new NFT-powered experience in conjunction with Vayner3.
Why Crown Royal Got A Super Bowl-Themed Experience
Super Bowl LVII was one to remember, including for the NFT industry. One of the most notable examples comes from Crown Royal, the official whisky sponsor of the National Football League (NFL).
In 2023, the Canadian-themed ad got celebrated virtually too with a new NFT project “Crown Royal Chain of Gratitude.” This is notably the second blockchain experience for the iconic brand. Their debut campaign titled “That Deserves a Crown” was also successful.
For that drop, Crown Royal joined forces with the Web3 consulting firm Vayner3 to develop an NFT-powered experience.
Crown Royal made its debut in 2022 with an exclusive themed nonfungible token drop.
How Crown Royal’s NFT Game Works
In general, collectors can mint one NFT known as a “Token of Gratitude” through the official platform. Every minter gets a distinct link they can send to friends to grow a “chain of gratitude”. In case you wish to participate, you can mint an NFT to begin your chain or get a link from a friend.
In that context, the main purpose of Crown Royal’s NFT game is for every gamer to grow a chain as big as possible. Users with the largest Chains of Gratitude get to win a customized Crown Royal cape. Additionally, one lucky collector can get a pair of custom Crown Royal sneakers.
The Vice President of Crown Royal, Nicky Heckles, said:
“We’re proud to close out a great second season as the official whisky partner of the NFL, extend the spirit of generosity and champion those that make the game day great at the stadiums across the country and in our daily lives.”
Vayner3 Overview
Launched during the 2021 boom, Vayner3 (previously known as VaynerNFT) is a Web3 consultancy firm launched by Gary Vaynerchuck. The company strives to provide guidance to DAOs, nonfungible token projects, and other firms that want to join the Web3 space.
