This Ramadan, MBC GROUP said that it is releasing seven super rare nonfungible tokens (NFTs) from its Fananees (NFT) Genesis Collection. These NFTs will be auctioned at OpenSea which will, in turn, help in leveraging modern technology like the blockchain.
The ‘Legendary’ rarity release of the seven characters comprises individual Fananees (NFT) coming with properties of the highest rarity of 0.01 – 0.07%.
MBC GROUP is the biggest and leading media group in the Middle East and North Africa (MENA). It had at first said that the Fananees (NFT) Genesis Collection providing at least 200 different attributes with a variety of rarity levels in March 2022, in partnership with ANCORE Strategy, which is a technology and marketing advisory company based in Zurich, Switzerland; and AFTERMEDIA, which is the commercial and business development media firm.
This NFT collection is purposely released in the month of Ramadan, primarily celebrating the MENA region’s diverse and rich cultural heritage. The Fananees (NFT) Genesis Collection is meant to serve the growing NFT space and community in the MENA region, providing the fans with a chance to own some of their favorite characters designed as digital collectibles.
Notably, the Fananees (NFT) illustrations are developed by a reputable graphic and motion design agency that is behind the famous Nickelodeon and Paramount cartoons. While commenting on The Fananees (NFT) Genesis Collectibles release, Group Director of Emerging Media at MBC GROUP, Fadel Zahreddine, stated:
“Through the recent explosion of NFT technology, MBC group sees a future where future-proofed technologies not only lead the way, but become part of our daily lives. With the launch of the highly popular Fananees NFT series, this will become a reality – We’re excited to see what comes next, not just for the MENA region, but globally, on the NFT stage.”
At a later date, the Fananees NFTs will be incorporated into BBC Group’s existing games. Moreover, NFT holders will then be entitled to impressive offline benefits that are linked to MBC Group’s ever-growing media network.
ANCORE Strategy’s Founder and Managing Partner, Pavel Jakovlev, explained:
“It is exciting to help drive the NFTs strategy for MBC GROUP. The “Fananees” TV Series is already popular in MENA, garnering millions of views during Ramadan. The launch of the Fananees Genesis Collectibles is monumental for NFTs in the region, especially as we explore how Fananees will be integrated in gaming and possibly, even more use cases in the metaverse.”
On the other hand, Hani Ghorayeb, AFTERMEDIA’s Founder and CEO, added:
“NFTs will shape the media and content industries in the coming years. We are at the forefront, creating the environment for technology companies to join hands with global brands such as MBC GROUP to heighten the level of viewers’ engagement. The Fananees NFT collection is a showcase which best serves the interests of MBC GROUP and its global viewers’ base.”
MBC Group Overview
With 30 years of developing iconic brands and creating lots of ground-breaking, award-winning content, MBC GROUP is an undisputed media organization in the MENA area.
On the other hand, AFTERMEDIA strives to offer Media the most effective and efficient sales strategies to attract more buyers and increase revenue.
ANCORE Strategy is a top technology and go-to-market advisory that is focused on building some turnkey solutions at a high speed.
