Inspired by play-to-earn, AMAZY, a motivational fitness social application, successfully launched move-to-earn (M2E) functionality last month to motivate its users during fitness exercise programs.
In recent times, the rapidly evolving blockchain technology has successfully revolutionized the gaming sector through play-to-earn (P2E), with a similar functionality now extended to crypto enthusiasts who get moving.
Furthermore, the motivational fitness social application has unleashed a series of NFT sneakers to encourage its users to enjoy the fresh air while gaining some revenue. According to AMAZY, its ambition is to motivate more people to step away from their screens.
The fitness project has already gained upwards momentum receiving support from influencers, celebrities, and bloggers. Remarkably, AMAZY has attracted three stars rating and has more than one billion subscribers.
According to the team behind the fitness app, many move-to-earn projects have suffered from high centralization, which is unhealthy. In that context, AMAZY has established a decentralized autonomous organization (DAO) to allow users to vote on proposals to improve the game.
NFT Sneakers Overview
For many years now, sneakers have been regarded as a high-profile status symbol, featuring limited-edition drops selling for thousands of dollars. Lately, few projects have adopted this model in the virtual world, creating unique sportswear brands to attract younger users.
The motivational fitness application has introduced eye-catching sneakers featuring digitized copies of shoes worn by celebrities. Users will not find these digital artworks anywhere else.
Developers first announced the new AMAZY project in May 2022, with its beta version now being tested by influencers who backed the project at its early stage. The official open beta version will go live this month, alongside launchpads and exchange listings.
In the meantime, efforts to amass more influencers are already underway, with the founder firmly believing that the NFT drop from notable celebrities has the potential to attract millions of new users into the realverse.
In the months ahead, the fitness app plans to boost the rapidly evolving ecosystem of move-to-earn (M2E), SocialFi, and GameFi, with plans to launch an NFT marketplace and the Metaverse.
How Does M2E Fitness Work?
Keeping fit is a healthy responsibility for many people globally. Move-to-earn (M2E) functionality allows participants to get incentives while performing their exercise. For AMAZY, the more a user does the practice in the real world, the more AMT they will receive for compensation.
While commenting on the M2E fitness project, Sergey Kosenko, the co-founder of AMAZY, said the project aims to break the record and create a gaming hub where influencers can inspire followers to live healthy lifestyles. He added:
“We are making a Realverse — a whole ecosystem where offline and online intertwine.”
The top executive is a renowned influencer with more than 5.5 million followers on Instagram, over 150,000 in the crypto community, and has high experience working with top celebrities and bloggers. On the other hand, his co-founder Antem Nikolaev is renowned for being the co-founder of Azur Games, a company that has installed more than 2.5 billion gaming apps globally.
This new fitness app allows users to walk or jog in exchange for rewards, giving the user freedom to buy, sell or rent their NFT sneakers within the marketplace. Gamers can start earning revenues while moving around with their GPS on live mode.
Each pair of shoes comes with vibrant color based on four attributes such as performance, joy, and durability. The initial price of a sneaker would cost around $100.
Notable celebrities, models, and entrepreneurs have already embraced the new AMAZY projects, including Brody Jenner, Hall of Fame baseball player Ken Griffey, Grammy-winning songwriter Dallas Austin, and supermodel Valery Kaufman.
In the meantime, the new fitness app is available to everyone without barriers to entry. AMAZY now wants all crypto enthusiasts to start feeling bullish about their health and help more new users join the move-to-earn space.
