Sorare was last valued at around $4.3 billion, with over 2 million users in at least 185 countries.
Football icon and Paris Saint-Germain playmaker Lionel Messi has now joined Sorare as an investor and brand ambassador. Sorare is a French non-fungible token (NFT) trading game. By signing Messi, Sorare expects to engage more fans globally to link with the NFT fantasy game. Furthermore, the firm can now set new standards using Messi as the brand ambassador.
Being an internationally recognized footballer, Messi has been working with blockchain technology firms, including Socios, the fan tokens marketplace. They told CNBC via email:
“We believe Messi will help us set new standards in how we do this, and we look forward to sharing what new content and fan experiences we’ve been collaborating on soon.”
Sorare has a massive range of fantasy games, including basketball, where the gamers can choose to collect digital cards. With these cards, the players can then organize a team and compete with the other global users.
Interestingly, Sorare was last valued at $4.3 billion boasting over 2 million users in around 185 nations. The NFT fantasy game is partnered with more than 300 sports teams and leagues, including Spain’s La Liga and Germany’s Bundesliga.
Introducing a 🐐 to our team.
We’re proud to announce Lionel Messi as @Sorare’s newest Athlete Ambassador! 🤩🙌#OwnYourGame pic.twitter.com/awpGZEhfZ5
— Sorare (@Sorare) November 9, 2022
Sorare And The Market Outlook
Launched in 2018 by Nicolas Julia and Adrien Montfort, Sorare uses Ethereum’s massive blockchain network. Using blockchain technology, Sorare assures gamers of system security since all the rare cards can be validated on the Ethereum network.
The Sorare firm is quite diversified to keep the earnings on a growing trajectory. Interestingly, Sorare supports access to its public data through a paid API link. As a result, many sites use Sorare’s data to propose some information or side games.
With Messi now onboard as a brand ambassador, the NFT game expects to reach out to more users worldwide. Moreover, GameFi projects have now taken center stage within the blockchain and crypto market in the last several years.
Messi said in a statement on November 9:
“Fans have always looked for ways to express their passion and get closer to the players and teams that they love, and Sorare’s combination of a fantasy game with digital collectables gives fans new ways to do that, wherever they are in the world.”
Nevertheless, Sorare will need to market its product further since competitors are pouring more money into the GameFi sector. The nonfungible token industry is now expected to grow exponentially further in the coming years.
Institutional investors have found the NFT niche as a highly promising sector in scaling global markets. Furthermore, Web3 technology, where most NFT marketplaces are categorized, is decentralized and can be accessed from anywhere around the world using the internet.
