Lacoste has decided to take NFTs to the next level with rewards and co-creation for the UNDW3 community.
French fashion brand, Lacoste, has taken a massive step in adopting NFTs by expanding its nonfungible token (NFT) ecosystem. Notably, the brand has managed to introduce a rewards and co-creation feature for its UNDW3 community, after the successful release of its UNDW3 collection of profile picture (PFP) nonfungible tokens.
With this growth, Lacoste strives to offer its community a highly immersive and engaging digital experience while adopting the possibilities of Web3 technology.
Genesis Pass Conversion And Access
Lacoste’s most recent expansion lets Genesis Pass holders change their NFTs into UNDW3 cards and link their wallets to a dedicated site. By doing that, the community members gain access to a wide range of interactive features, which include contests, creative sessions, video games, and interactive conversations.
The initiative lets Lacoste create a dynamic and inclusive digital space for its community, offering them distinct opportunities for engagement and co-creation.
In an attempt to encourage active participation within its NFT ecosystem, Lacoste’s dedicated site rewards the users for their activity with points. Notably, the points can earn them a coveted spot on the leaderboard, increasing the rarity of their NFTs. By introducing the reward system, Lacoste strives to boost a sense of community and recognize the various contributions of its dedicated users, developing an engaging and interactive space.
Lacoste’s Web3 Targets And Vision
The deputy CEO of Lacoste, Catherine Spindler, expressed the brand’s long-term Web3 vision and its huge commitment to exploring the potentials that come with blockchain technology. Spindler insisted on Lacoste’s belief in blockchain as an accelerator that can develop a highly inclusive and experiential digital realm.
By adopting co-creation and creating horizontal relationships with users, Lacoste strives to invite its entire community into its creative process and set up a stronger bond between the brand and its loyal supporters.
Lacoste’s exploration of the world of NFTs is not its first venture into digital innovation. The French fashion behemoth has previously partnered with the world-building platform Roblox to provide digital clothing items, growing its reach in the virtual world.
Lacoste joins the ranks of other famous fashion brands, such as Adidas, Nike, Gucci, and Dolce & Gabbana, who recently ventured into the NFT space. The trend highlights the growing interest within the fashion sector to explore the possibilities that come with NFTs and their ability to boost brand engagement and customer experiences.
The Takeaway
Lacoste’s decision to expand its NFT ecosystem and the introduction of rewards and co-creation features show the brand’s commitment to innovation and adopting the digital revolution. By leveraging the immense power of NFTs, Lacoste strives to offer its UNDW3 community an immersive experience and a platform for creative expression.
As fashion brands such as Lacoste continue to adopt NFTs, it becomes quite clear that the integration of blockchain technology and fashion has massive potential for redefining customer experiences and engagement within the digital age.
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