Michael Bay, Hollywood Director and Producer, and Jadu, AR Platform, have partnered to release AR avatars known as Jadu AVAs. They will be the center of the platform’s augmented reality (AR) game world launching later in the year. Bay, the director of some of the highest-grossing blockbusters of all time, designed the AVAs as AR-native characters.
Jadu AVAs
Jadu AVAs will be the robot avatars at the center of the firm’s AR game world that will launch later in the year. Michael Bay is a Hollywood director and producer who is making the avatar in partnership with Jadu.
Using his early passion for robots and his proven ability to bring them to life in majorly related movies like the Transformers franchise. Users can create relationships in the new world built up by Jadu’s team of 50+ creatives and engineers.
The Jadu AVA collection is composed of 11,111 total unique AVAs that will be made available as nonfungible tokens and as playable 3D characters. Jadu’s past collections have done a cumulative $30M in secondary sales volume. The whole AVA collection, including those that are designed by Michael Bay, will be made available to players this fall.
While commenting on the project, Michael Bay stated:
“Throughout my career, I’ve tried to push many visual boundaries, and augmented reality is the next level to explore in that ongoing endeavor, It’s a fascinating new way to create content and give me a chance to explore this new world, so it feels like a natural evolution to partner with Jadu, who are at the forefront of AR innovation. It’s been fun to work on creating cool, compelling, interactive robots and machines as avatars.”
Who Is Michael Bay?
Michael Bay is an American film producer and director behind some of the largest films of all time. Some of the most notable work includes the Bad Boys series and the Transformers series. Apart from that, the movies from Teenage Mutant Ninja Turtles, together with all of the Purge movies, among others. An entire list of his films through his IMDb is available here.
Bay spent his post-college career working on different music videos. He worked with Meat Loaf, Tina Turner, Lionel Richie, and many more stars in these ventures.
Beyond that, he worked in developing advertisements before making his move to movies. He filmed advertisements for most of the largest firms in the world, including Coca-Cola, Nike, Budweiser, and Reebok.
