Rihanna, the global R&B/Pop superstar, together with superproducer Deputy has recently teamed up with NFT royalty platform anotherblock to create their hit single as an NFT with royalty revenue shares. The triple-platinum record “B**ch Better Have My Money” is scheduled to be the next big drop on the platform.
Here is how nonfungible tokens and music royalty share drops are changing the way people are enjoying their music experiences.
Fans Are Getting More Money
Rihanna, Deputy, and anotherblock are expanding into NFT music which is expected to revolutionize the sector.
On February 9, three days before her Super Bowl Halftime Show Rihanna & producer Deputy confirmed that they are dropping their hit single “B**ch Better Have My Money” as a digital collectible. The collection will feature 300 NFTs each going for $210 enabling holders to access 0.0033 % of the Rihanna song’s streaming royalties.
The triple-platinum song is taking center stage to deliver Rihanna and music fans more value than streaming. Deputy said:
“As a fan, you get a certain attachment to an artist or a song. When you get an opportunity to own a part of a song, it’s a game changer. It creates a whole different realm of being connected, outside of streaming or concerts. anotherblock creates another platform for fans to engage in and be a part of my career”.
This song was a top 10 single in eight different nations when it was released in 2015, and now was dubbed one of the most essential songs of the 2010s by Pitchfork. Furthermore, the track now has more than one billion streams across platforms.
It is also massive as a classic track of modern times. Moreover, a promising record will undoubtedly play for many years to come. Deputy conceptualized this song highly inspired by popular trap music sounds of the time. But what sets it apart is the way the beat branches out into various emotions.
“I used polarizing sounds and beats, raw emotions. It was aggressive, something you never heard before,” Deputy recalls. “It’s something different when you have a record with one of the biggest pop acts and a crazy video. It went off and it confirmed my position as a producer.”
anotherblock Overview
anotherblock is a digital music community that is striving relentlessly to build the future of the music sector through music rights catalogs. In 2021, Sebastian Ljungberg, Michel D. Traore, and Filip Strömsten launched anotherblock to tackle and overthrow different hurdles around music rights and publishing.
By linking music rights to NFTs, anotherblock also develops a seamless and easy way to buy and sell music rights. The anotherblock catalog features stellar tracks like Metro Boomin & Offset’s “Ric Flair Drip”, The Weeknd’s “Acquainted”, and Alan Walker & Ava Max’s pop anthem “Alone Pt. II”.
While commenting on the latest drop, anotherblock CEO Michel D Traore stated:
“We’re thrilled to let more fans of groundbreaking tracks like ‘BBHMM’ connect with their favorite songs and support the creative people behind them in new ways through our drops.
Every drop has grown in scale and value, and we’re committed to offering truly high-quality tracks as we show the world what it means to democratize music rights and give producers like Deputy a chance to do more with their rights.”
