The latest reports indicate that BMW Motorrad has introduced MetaRide, a digital brand space where motorcycle enthusiasts can immerse themselves in a virtual reality experience. With MetaRide, users can readily ride and explore the new BMW CE 02, an electric vehicle that is ideally designed for urban environments, in the form of unique avatars.
Get to experience the virtual world of BMW Motorrad with MetaRide, a VR platform. This platform enables motorcycle enthusiasts to ride the new BMW CE 02 and engage directly with the brand.
The innovative platform also works as a meeting place for fans and the BMW Motorrad brand, offering a virtual Environment that almost replicates the physical world.
BMW Motorrad MetaRide
One of the key highlights of MetaRide is the chance for users to enjoy virtual test rides with the BMW CE 02. By using avatars, enthusiasts can readily experience the thrill of riding the cutting-edge electric motorcycle.
However, MetaRide is not designed just for riding. It offers many other engaging activities for the users, including collecting tokens, playing virtual basketball, and earning stylish jackets for their avatars. BMW Motorrad said it has plans to expand the platform to feature other products in the future, offering an extensive digital experience for motorcycle enthusiasts.
The recent world introduction of the BMW CE 02 was a distinct event that smoothly integrated the virtual and physical worlds. This unveiling happened partially in the BMW Motorrad MetaRide and during the Pure&Crafted Festival held in Berlin.
Notably, this interaction between the virtual and real worlds created a highly immersive and dynamic experience for those who attended. Access to the BMW Motorrad MetaRide platform is available via the BMW Motorrad website, the company’s social medial channels, and directly through the Spatial Metaverse platform.
The BMW CE 02 Virtual Experience
What makes MetaRide unique is BMW’s commitment to protecting its virtual products. Similar to their physical counterparts, the virtual BMW Motorrad products that are showcased in MetaRide are fully protected against imitation.
BMW AG has managed to extend its trademark protection to cover all its activities in the metaverse, guaranteeing that virtual goods, such as virtual clothing and vehicles, are protected from illegal imitation and use.
With the introduction of MetaRide, BMW Motorrad has set up a captivating virtual reality experience for motorcycle enthusiasts. The platform lets users test ride the BMW CE 02 and offers a viable space to engage with the BMW Motorrad community and explore the developments and future of urban mobility.
By adopting virtual reality and the metaverse, BMW Motorrad is now at the forefront of innovation, providing a greatly immersive and interactive experience that reflects the brand’s enhanced passion for advanced technology and motorcycles.
