The latest reports confirm that Ayoken, a London-based non-fungible token (NFT) marketplace, has successfully raised $1.4 million in pre-seed funding. The startup now aims to use secured funds to bridge the gap between artists in the creative industry and their fans.
In a May 31 announcement, the London-based NFT marketplace confirmed successful pre-seed funding that has secured over $1.4 million. The funding initiative saw the participation of notable ventures, including Ghana-based R9C Ventures, Texas-based Kon Ventures, Founders Factory Africa, Maximus Ventures, and Europe-based Venture Capital Collective Crypto League.
Launched in late 2021 by its CEO Joshua King, Ayoken is an NFT hub for many musicians, sports brands, and influencers. King is a skillful strategy, growth, and innovation consultant and an entrepreneur with more than 14 years of experience.
While commenting about the successful funding in an exclusive short interview, the top executive said that he now plans to refurbish the NFT marketplace to give fans and artists a sense of belonging to enhance their success in the creative industry.
According to King, Ayoken NFT holders will gain access to more exclusive benefits, including watching behind-the-scenes shows from different musicians within the Ayoken community and access to albums before they launch on Spotify, YouTube, or other channels:
“Through VIP passes, fans will get the ability to actually livestream music by these artists before it arrives on Spotify, YouTube, or Apple Music. Fans will get discounts for future events too.”
The newly designed marketplace will offer users outright ease of use, including enough options to acquire their desired NFTs from the NFT marketplace. Since there are existing provisions for crypto and card payments, Ayoken has ongoing discussions with Telcos to grant access to mobile money. King explained:
“We are reducing friction points for the users by letting people use their cards instead of having to use crypto to buy. We are working on partnerships with Telcos that will allow people to use mobile money to make the payment in the future too. Nothing comes close to what we are doing, which is why we are able to sign some of the biggest names in the creative industry.”
Ayoken NFT Marketplace Overview
The Ayoken NFT marketplace is renowned for offering its customers a series of direct incentives, including rewards for purchasing digital collectibles or referring a user to complete a transaction on the platform.
Although the Ayoken currently operates on the Avalanche public blockchain, plans are underway to create multi-chain permission for the marketplace in the coming months. According to King, the NFT market platform intends to form strong partnerships and bonds with influencers, YouTubers, newsletters, and crypto exchanges to promote any drop from an artist making their NFT debuts through the marketplace:
“What this means is that celebrities do not have to rely on their social media following to drive transactions. They get instant access to millions of people globally at the touch of a button. And our approach is so different from any other NFC marketplace on the planet. We also have a marketing agency to help these creatives succeed in their first NFT drops.”
Ayoken NFT market platform will leverage the secured funds to expand its marketplace and ink the necessary partnership, among other plans.
