Recently, Startale Labs Japan gained lots of attention for being chosen by Kumamoto Prefecture for a Digital Transformation (DX) demonstration project. Kumamoto Prefecture, located on the island of Kyushu in Japan, is a major producer of Kuma Shochu. The traditional distilled spirit, although rich in quality and history, faces the challenge of restricted brand recognition and is required to expand its consumer base.
The DX Demonstration Project
The project, led by Kumamoto Prefecture, strives to fight the branding challenges encountered by Kuma Shochu. The main objectives include increasing its consumer base and expanding the brand’s recognition. To achieve all these goals, the project is using a two-pronged strategy via the issuance of NFTs and organization of various Metaverse events.
With regards to non-fungible tokens (NFTs), the partnership will issue participants with a ‘Base NFT.’ Since the participants contribute to the brand’s promotion, they get a “Parts NFT” to document their activities. Moreover, those who own both the “Base NFT” and “Parts NFT” will automatically qualify for a “True NFT.” The special token offers extra benefits, including entry to exclusive tasting events and exchangeable tickets for Kuma Shochu.
Complementing the NFT strategy, Kumamoto Prefecture will also host events within the Metaverse via COSMIZE, a metaverse project that is supported by Astar Network. These events are well designed to attract a new and younger audience that shows Minimal interest in shochu. Through all these virtual gatherings, the project strives to diversify the consumer base and increase the appeal of Kuma Shochu.
Astar Network And Startale Labs Role
The DX demonstration project has set out to elevate the brand recognition and customer base of Kuma Shochu. A primary goal is to make the contributions of participants visible and reward them with NFTs, ultimately strengthening the brand’s presence and appeal.
In this operation, Astar Network and Startale Labs work as important partners. Their extensive expertise in Web3 technologies, non-fungible tokens, and the Metaverse considerably contributes to the project’s innovative approach.
Utilizing digital tools and platforms, the project aims to boost Kuma Shochu’s brand recognition and broaden its customer base. Startale Labs, Astar Network, COSMIZE, Mizuho Bank, and Blue Lab play crucial roles in the potential success of this initiative, fostering growth and recognition for Kuma Shochu.
The Takeaway
In general, the Digital Transformation Demonstration Project that is led by Kumamoto Prefecture strives to boost Kuma Shochu’s brand recognition and consumer base via a dual strategy that involves Metaverse events and NFTs. The project utilizes a tiered NFT network that helps incentivize and document all consumer engagement, while Metaverse events focus on a younger audience to diversify the brand’s traditional consumer base.
Astar Network and Startale Labs play an integral role by offering expertise in Web3 technologies, hence laying the technical foundation for the project. The initiative works as a compelling example of how the traditional sectors can adapt to the digital landscape to enjoy diversification and growth.
