The Latvian airline airBaltic introduced a new technology enhancement to its loyalty program airBaltic Club. The company released 10,000 non-fungible tokens (NFT) collection known as Planies. Owners of these Planies will have a chance to receive airBaltic Club points and other benefits, even when they travel occasionally.
airBaltic CEO Explains Importance Of NFTs To The Airline
The President and CEO of airBaltic, Martin Gauss, explained:
“We have seen a high interest in our initial NFTs, the airBaltic City Collection, and now we are taking the next step. By providing additional benefits like frequent flyer points or certain vouchers, we provide added value to collectors. It is the first step towards preparing our loyalty program for crypto tokenization in the future.”
Notably, with Web 3.0 or Web3 arriving soon, Gauss said that airBaltic is getting ready to develop token-based economics targeting its frequent flyer program. He thinks that the NFT technology will help to also digitalize processes, not just within the loyalty program, but also in several other airline action directions. Hence, it will help in reducing costs and make work easier for the airline. He added:
“Also, the various Planies will be featured in the on-board entertainment materials for kids and youngsters, as well as in the airBaltic’s advertisements.”
The Planies NFTs do not mess around as is the case with the awesome airBaltic perks.
Planies NFTs
By description, Planies are digital collectible nonfungible tokens. Each of these NFTs comprises of a distinct cartoon artwork of an aircraft with various traits, including a mouth, wings, eyes, engines, and others.
Up to 10,000 unique NFTs will get issued on the dedicated Planies website. After the first sale (minting), it will become possible to collect or trade these NFTs on the OpenSea marketplace. airBaltic is famous for being an airline of innovation among global carriers.
Since 2014, the firm is the first airline in the world to accept Bitcoin and other cryptos to buy flight tickets. In 2021, airBaltic became the first carrier internationally to issue nonfungible tokens. You can find the airBaltic City Collection through its OpenSea profile.
More updates on the project will follow on the Planies NFT Club Twitter account using the handle: @PlaniesNFT.
airBaltic Overview
airBaltic is a short form for Air Baltic Corporation AS. The airline connects the Baltic region with more than 70 destinations in the Middle East, Europe, and the CIS. In the past 26 years, the airline has set up a strong, profitable, and internationally respected carrier. It employs at least 2,000 people.
Notably, airBaltic is by far the best-known international brand in Latvia and is responsible for over 2.5% of the Latvian GDP. So far, it has received many international awards for its excellence and innovative services.
This airline is a joint stock company that was set up in 1995. Its major shareholder is the Latvian state which holds up to 97.96% of the stock. The rest of the shareholders own 2.04% of the company’s stock.
