Adidas is a renowned global sneaker and lifestyle brand. The company first ventured into the Metaverse in December 2021 with its incredible Into The Metaverse collection. From that time, the company has already entered famous partnerships with the likes of PUNKS Comic, NFT influencer gmoney, and Bored Ape Yacht Club.
These partnerships paved the way for the holders to burn their nonfungible tokens in exchange for new ERC-1155 tokens and acquire exclusive physical clothing items.
The ALTS By Adidas Collection
Adidas is now taking its Metaverse journey a step further with the innovative ALTS by Adidas NFT collection. The holders of NFTs from the first two phases of the Into The Metaverse collection can move into the ALTS by Adidas collection through the burning of their NFTs to get a new Ethereum-based NFT, paying just for the gas fees involved in the transaction.
This top-quality collection consists of dynamic NFTs with eight unique “ALT[er] egos” that correspond majorly to different rarity traits and interactive storylines. The exclusive approach to NFTs boosts user engagement and showcases the company’s commitment to pushing the boundaries of collectibles and digital art.
Unique Advantages For ALTS By Adidas NFT Owners
Holding an ALTS by Adidas NFT has a wide range of unique benefits, which include:
- Acquisition of commercial IP rights – the NFT holders readily gain some intellectual property rights to their customized characters, creating possibilities for monetization and creative expression.
- Attachment in the ALTS by Adidas network – the holders join a thriving community focusing primarily on Adidas’ digital offerings.
- Invitations to exclusive community events – ALTS holders gain special access to holder-only events and secure Discord channels, boosting a sense of camaraderie and shared excitement.
- Privileged and exclusive access to rare virtual wearables – ALTS holders can extensively customize their digital personas with some exclusive virtual apparel.
Adidas’ Web3 Development And Growth
Adidas has already shown increasing support and commitment to its Web3 expansion by unleashing digital apparel collections and a large powerful virtual styling for the current profile picture (PFP) NFTs. Moreover, the brand has already diversified its offerings via a wide range of NFT collections, including:
- Raws x Adidas – this is an artistic collaboration consisting of distinct and visually attractive designs.
- Blue Pass – is described as a sports-themed collection that mostly appeals to athletic enthusiasts.
- Council Badge – this initiative empowers 15 elected members to guide the firm’s Web3 growth strategy.
Apart from these collections, Adidas has partnered with the Prada luxury brand on a Polygon-based NFT collection, enabling it to strengthen its position in the high-fashion world. In that context, the brand also showcased its latest styles during Decentraland’s Metaverse Fashion Week, proving its dedication to being at the top of fashion and technology integration.
The Takeaway
Adidas’ huge dominance in the NFT sector was confirmed by Dune Analytics data, proving that the brand is a force to be reckoned with in the ever-changing space of digital art and collectibles. With the unveiling of the ALTS by Adidas collection, the firm is now poised to make a massive impact on the Metaverse and far beyond.
