To boost the metaverse gaming experience, Animoca Brands has recently confirmed the acquisition of Azarus, a streaming platform that is based on blockchain technology. This move aims to incorporate Azarus’ innovative technology into Animoca Brands’ portfolio, further boosting the streaming capabilities within the Web3 games.
Although the particular financial details of the acquisition were not revealed, the move reveals Animoca Brands’ continuing commitment to enhance its position as a key player in the quickly growing Web3 space.
Powering The Player-Owned Economy With Web3 Technology
Animoca Brands, renowned for investing in hundreds of Web3 game firms, has a bigger goal of leveraging Web3 technology to develop a player-owned economy. By integrating Azarus’ expertise in blockchain-powered game streaming Animoca Brands’ experience in creating and publishing games, the purchase aligns ideally with the objective. Through the incorporation, Animoca Brands strives to empower gamers, creators, and streamers to have more control over their digital property rights within the gaming network.
The Value and Features Of Azarus
Azarus is unique due to its decentralized streaming platform, which enables users to stream the gameplay and interact with viewers while using blockchain-based tokens to facilitate incentives and rewards. This platform first gained fame in 2018 by pioneering the concept that game streams are interactive instead of passive television experiences. Azarus launched Overlay Games, letting streamers overlay games and advertising on their streams.
Since then, Azarus has gained recognition for its video stream wallet and games that overlap the video player, resulting in instant audience engagement. Working with leading brands and streamers, Azarus has managed to distribute more than $2 million worth of rewards to over 20 million distinct gamers.
The platform’s technology unlocks some new sources of revenue for the players, enables viewers to support their favorite creators, and offers a chance for sponsors to reach their target audience measurably.
With the incorporation of Azarus into their streams, developers will get incentivized to broadcast across the whole metaverse, bringing their fans along as they explore digital worlds. The move expands sponsorship opportunities for event hosts and offers new ways to reward fan engagement. Prominent investors in Azarus include Galaxy Digital and Kleiner Perkins, which highlights the platform’s potential impact and value within the Web3 gaming space.
